Farah Lohiya
UX RESEARCHER
Hello
Welcome to my UX Research portfolio
With a talent for uncovering deep insights into user behaviours, my skills involves conducting research that reveals transformative insights to drive impactful design decisions. My decade-long career as a medical recruiter honed my skills in empathy, communication, and customer-centricity which is integral to my UX research approach. They enable me to understand and articulate the nuances of user experiences to transform feedback into actionable insights, inspiring user-friendly digital solutions and driving business success.
"Farah has been instrumental in establishing the UX research practice at Allica and has helped us become more customer-centric - She led our first customer interviews, sent in-depth surveys to help us profile our customers and has generally been a superstar."
Phil James, Head of Design at Allica Bank