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Projects

I have worked on a variety of projects, primarily in fintech and education. Tap on the cards below to explore my work and learn how I contributed to creating seamless user experiences.

In the Field: Uncovering Insights for B2B Online Banking Excellence

Field studies for a specialist online bank, visiting business customer sites to uncover pain points, motivations, behaviours, and opportunities.

Method
Quant and qual survey, usability metrics, satisfaction metrics, persona

Skills
Planning & strategy, data analysis, report writing, presenting insights

Timeframe
7 months

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How do businesses manage their expenses?

Unlocking business insights by exploring spend behaviours, pain points, and needs, with a focus on card management and spend categorisatio

Method
Qualitative Interviews, competitor analysis, secondary data analysis

Skills
Planning, interview script writing, affinity mapping, synthesising, report writing, presenting

Timeframe
3 months

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How well do we know our business customers?

A comprehensive UX research study with

100 businesses to uncover their banking needs

and satisfaction levels with their current providers.

Method
Qual interviews, creating personas, research repository building

Skills
Planning, interviewing, qual analysis, report writing, tagging taxonomy

Timeframe
3 months

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