Resume
Experience
UX Research Consultant
Sep 2024 - Current
Role:
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Partnering with companies to strategise and design research plans, uncovering user insights across the full journey, from onboarding to post-adoption.
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Conducting usability testing to identify pain points, evaluate functionality, and refine designs.
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Performing heuristic evaluations to pinpoint usability issues and provide actionable recommendations.
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Crafting detailed journey maps to visualise the user experience, highlight challenges, and identify opportunities for optimisation.
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Assisting startups in overcoming adoption barriers with tailored UX strategies.
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Delivering actionable insights by synthesising qualitative and quantitative data, ensuring alignment with product and business goals.
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Producing competitive analyses to benchmark products and drive usability improvements.
Skills:​
UX Research Consulting
Analysing and Synthesising Data
Strategic Planning
Heuristic Evaluations
In-Person and Remote Interviewing
Creating and Presenting Research Reports
UX Researcher
Jan 2023 - Sep 2024 (London)
Responsibilities and Impact:
As the first UX Researcher hired by Allica Bank to work with a team of 11 Designers, my role involved:
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Creating comprehensive research strategies and leading research projects in collaboration with the Design team and POs to understand customer needs and opportunities to improve experiences. On average, I conducted 2-3 research studies per quarter using mixed research methods.
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Establishing Research Ops in the business, including creating a research playbook and a customer feedback group.
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Influencing product roadmaps by holding regular feedback sessions and workshops with the Design and Product teams to share actionable insights into the evolving needs and pain points of B2B customers that have led to improved customer journeys and experiences.
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Providing in-depth research insights into customer spend behaviour, resulted in a new product squad being set up dedicated to spend management.
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Attending weekly design sessions to validate and provide insight into whether customer requirements are being addressed by new design solutions across web and mobile.
Skills:​
Quant and Qual Research Methods
Jobs To Be Done Framework
Research Triangulation
Building Research Operations
Stakeholder Engagement
Continuous Discovery Methods
UX Research and Design Teaching Assistant

Aug 2022 - Dec 2022 (London)
Responsibilities:
As the only TA to a cohort of 22 students, I provided in-person support to students studying a UX diploma at BrainStation's London campus. This involved:
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Mentoring and guiding students through the fundamentals of research and design, providing hands-on support and guidance throughout the course.
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Assisting in practical workshops, design sprints and group projects.
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Conducted daily presentations in-person and online on fundamental UX principles.
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Marking over 200 assignments and projects, providing constructive feedback and suggested improvements to ensure students gained a solid understanding of best practice.
Skills:​
Usability Testing
Presenting and Sharing Knowledge
Journey Mapping and Personas
Providing Constructive Feedback
Mentoring
Reviewing Wireframes and Prototypes
Senior Recruitment Consultant
Sep 2015 - Aug 2022 (London, various companies)



Responsibilities:
Over a period of years, I worked as Senior Consultant supplying specialist healthcare staff to private healthcare companies and over 370 NHS sites. By 2018, I was increasing company's revenue on average by £550k pa by understanding client needs and issues, and providing them with a customised service that addressed gaps in their staffing requirements. As Senior, I also acted as Lead to a team of 7 employees, ensuring the team's personal targets and the company targets were always met. My day-to-day responsibilities involved:
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Conducting in-depth candidate and client interviews to identify candidate skills and place healthcare professionals in role that matched their skillset and client needs.
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Developing and implementing recruitment strategies to attract top talent, while gathering and analysing data on recruitment processes to continually improve efficiency and outcomes for my team.
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Building and maintaining strong relationships with internal and external stakeholders, ensuring effective communication and a clear understanding of expectations and requirements.
Skills:​
Strategic Planning
Team Leadership
Project Management
Customer Focused Solutions
Creative Problem Solving
Ownership and Time Management
Communication Skills
Collaboration and Teamwork
Education
UX Design Diploma with BrainStation
May 2022 - Aug 2022 (London, UK)
In-person classes in London with graded assignments
UX Research Certificate with Memorisely
May 2023 - Aug 2023 (Online)
Live classes with graded assignments
Artificial Intelligence Certification (AIC) with BrainStation
Sep 2024 - Oct 2024 (Online)
Live classes with graded assignments
Data Analytics Certificate Course with BrainStation
Oct 2023 - Dec 2023 (London, UK)
In-person classes with graded assignments
Business Admin Diploma with QCF, HABC
2014 - 2015 (London, UK)
Live classes with graded assignments
A Levels
2007 (Surrey, London)
A Levels: Psychology, English Literature, English Language
AS Levels: Critical Thinking, Food Technology
Training Certificates with SkillCast
Intro to UK Financial Regulations (July 2024)
BCOBS - General Standards (July 2024)​
Financial Crime Prevention (July 2024)
Conduct Risk (July 2024)
Data Protection (Dec 2023)
Intro to Consumer Duty (Dec 2023)
Business Ethics and Integrity (Dec 2023)
Operational Resilience (Dec 2023)
Unconscious Bias (Dec 2023)
My Research Toolkit
Tools that I bring to your table:
Research Methods and Techniques:
Research Strategy Building & Roadmaps
User Interviews (In-Person and Remote)
Field Studies and Contextual Inquiries
Heuristic Analysis
Desirability Testing
Quant and Qual Surveys
UX Audit
Contextual Inquiries
Communicating and Sharing Research:
Report Writing
In-Person and Remote Presentations
Group workshops on Strategy and Prioritisation
Ideation Sessions
Data Visualisation
Persona Building
Journey Mapping
Training and Advocacy Sessions
Research Tools:
Dovetail
Maze
Askable
Miro
Survicate
Prolific
Figma
MS Suite